Sometimes it feels like OK Go have cornered themselves by creating so many magical, innovative videos — because now we just expect that the band will give us something quirky, thoughtful and original. Lucky for OK Go, they don’t seem to have a problem delivering, ever, and their video for “Needing/Getting” is no exception. Given the hype around the Drive soundtrack last year, it seems that OK Go found inspiration in the movie, literally driving in order to create music.
The video sees the band in brightly colored safety suits inside a car that’s kitted out with all manner of mystery gadgets. Once the car takes off, the meaning of the gadgetry becomes apparent, and it’s go go gadget music! The car speeds through a country landscape, various antennae beating against barrels to create a drum beat, extending to strum guitars hanging from a fence and to tickle against glass in a cacophony of glorious sounds. The set itself seems huge, with the car speeding down corridors with instruments and found items positioned in such a way as to create music. We’ve got to hand it to OK Go — they never cease to surprise and awe with the technicality and imagination of their videos.