Last night’s Grammy Awards were punctuated with some very clever advertising, number one among the canny commercials being Chipotle’s ode to the local farmer, playing out to the tune of Coldplay‘s “The Scientist,” sung by Willie Nelson. The advertisement was one of the top trending Twitter topics during the awards show, and you can see why by watching the video above. Set to a quaint animation, Willie Nelson’s crooning vocal along with the visual gives the love song a whole new import. Speaking to innovation in the livestock industry, the pumping of animals with steroids and the problems with live food production, the commercial paints a somewhat frightening image (despite the cute cartoons) of the future of produce. Supporting locally grown, organic produce, Chipotle really hit a home run with a commercial that seemed to really resonate with the Grammys audience.