If you thought the day of the boy band was dead and buried then you, gentle reader, have been severely misinformed. Rising from a third place position in UK The X Factor, British-Irish boy band One Direction signed with Sony subsidiary Syco Records and are now set to be the next big thing in pop. The boys have had huge chart success in the UK, and with their new single, “One Thing,” their catchy, fairy-floss sound is starting to infiltrate our airwaves. So here are five reasons why you must know One Direction right this instant:
1. “One Thing”
Their new single from their debut album, Up All Night, “One Thing,” is a cute-as-pie pop song about pop’s favorite subject, love. As the boys romp around London in the video, there’s an infectious cheekiness to the clip, and it’s definitely a tune you’ll find yourself replaying over and over in your head.
2. They’re going to be on Saturday Night Live
Now, we know how much an SNL appearance means after Lana Del Rey’s controversial appearance earlier this year, so this is a pretty big deal for One Direction, as in, make or break. We’re rooting for “make,” and think it’s pretty cool that the boys have been booked for the iconic show so early in their career. The episode airs on April 7th, 2012.
3. They won a BRIT Award
One Direction’s song “What Makes You Beautiful” scored a BRIT Award this year for Best British Single. That’s no small feat, especially for a new band, and given that the single was only released in September last year.
4. Their fans have a collective name
Lady Gaga has her Little Monsters and Nicki Minaj has her Barbz, so it only follows that with their epic fan base, One Direction fans should name themselves too. One Direction fans are aptly called “directioners” as individuals, and as a cohort are the 1Dfamily. We’re not sure if they have badges or not, but if they do we’ll take them by the handful and pin them to everything we own!
5. Everyone was talking about them on Twitter
Last year One Direction was Twitter’s tenth most discussed musical topic of the year. So there you have it — everyone is talking about One Direction and you should get in on the conversation before you get left behind. TWITTER NEVER LIES (well OK maybe from time-to-time it’s been unreliable but we’re pretty sure you can trust the source in this case!).
[Photo: Getty Images]