SXSW 2012: A Preview Of What’s To Come

by (@unclegrambo)

Late last week, thousands of nerds people who work in the technology sector began making their way to Austin, Texas for the annual South By Southwest (SXSW) Festival. However, come tomorrow, they’ll be headed back to their computers and ceding back control of the town to music-lovers as the Music portion of SXSW 2012 kicks off in earnest. VH1 will be bringing you beer-and-barbeque-soaked coverage from the ground in Austin beginning tomorrow, but before we hop on an airplane, there are a couple of things that we wanted to make sure to keep an eye out for.

  • PEREZ HILTON’S “ONE NIGHT IN AUSTIN” TO BENEFIT THE VH1 SAVE THE MUSIC FOUNDATION: The VH1 Save The Music Foundation has been selected as the benefitting charity of Perez Hilton’s “One Night in Austin” event at South By Southwest on March 17, 2012. Returning to Austin for the fifth consecutive year, this legendary series, produced by The BMF Media Group, will feature performances and DJ sets by an array of today’s top artists (to be announced the weeks leading up the show). There are a limited number of tickets available and can be purchased at $25 (General Admission) and/or $50 (VIP) at 100% of the proceeds from ticket sales will benefit the VH1 Save The Music Foundation and its mission to restore instrumental music education programs in our nation’s public schools.

  • CHECK INTO A MUSIC VENUE USING FOURSQUARE AND HELP VH1 SAVE THE MUSIC: VH1 will donate $1 to the VH1 Save The Music Foundation throughout the month of March for each check in on Foursquare at any music venue across the country, not just those in Austin. With each check in, participating individuals will receive the exclusive “VH1 Save The Music” badge. Through these combined efforts, the Foundation can receive up to $50,000 in donations, enough to restore a complete music education program. Users must follow VH1 on foursquare to unlock the badge and trigger the donation at:

  • VH1 ROCK DOCS INVADE AUSTIN: As we told you last week, two brand-new VH1 Rock Docs will be premiering next week: Uprising: Hip Hop & The LA Riots and Marley. There will also be a special panel discussion for the upcoming documentary film Downloaded for SXSW badge holders on Wednesday, March 14, featuring Napster founders Shawn Fanning and Sean Parker.

  • STAY UP TO DATE BY FOLLOWING VH1 ON SOCIAL MEDIA: We’ll be posting lots of great interviews with some of your favorite bands right here on VH1 Tuner, but for the most up-to-date information, be sure to follow us on Twitter (@VH1music) and Instagram.
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