Music Seen: Neon Hitch Lights Up Austin With Her Vibrant Style At SXSW

by (@unclegrambo)

Neon Hitch might have only performed three songs during her whirlwind visit to the 2012 SXSW Music Festival, but there’s no denying that she made a big impact on the city of Austin. After Neon performed hits like “Love U Betta” and “Ass Back Home” on Tuesday night, we managed to corral some time with her on Wednesday morning before she left for the airport.

During that time, she told us a little bit about her new record (“Benny Blanco produced pretty much the whole album, I did some with Darkchild and Greg Kurstin, and I have a great song (‘Gold’) that’s one of the singles that I wrote with Bruno Mars“) and what factors play in her decision to perform her new single, “Love U Betta,” in its radio-friendly form or it’s raunchier, unedited style. “Usually it’s not my decision,” Neon explained. “Usually someone is going, ‘You have to keep this clean, Neon, or there’s gonna be trouble.’ And I’m like, ‘Okayyyyyy!’” She also spent some time wandering the streets of Austin with our ace photographer, Jen Marigliano, for this very special SXSW edition of Music Seen.