Nicki Minaj was serious in her 2010 MTV special “My Time Now” when she said she wanted to be the first female rapper to build an empire. Let’s not forget Queen Latifah already did that, but we marvel in seeing Minaj turning her dream into reality. Her latest endeavor? Glad you asked. This larger than life star landed a global advertising campaign for Pepsi. Scoring big, Minaj isn’t just featured in the commercial — a remixed version of “Moment for Life,” from her debut album Pink Friday , is the spot’s soundtrack.
Everything about the Pepsi promo is fun, light, colorful and conceptual. Various memorable moments are captured and literally frozen in time. Viewer can follow a vibrant couple from the beach to a runway to a concert, and yes, watch them pop open a can of Pepsi at every stop they make. At the end, Minaj is frozen in place sporting her signature long pink wig and in an instant she becomes alive performing for a crowd of thousands, but only for a few seconds (if you happen to have 3-D glasses lying around, you can enjoy this spot in an extra dimension!). Over the course of the last few years, Minaj and all her alter egos accelerated from a mixtape unknown to worldwide rapper. Two chart topping albums, a custom made M.A.C. lipgloss line and a global Pepsi ad later, that mogul thing may not be too far in the wind.
Nicki Minaj’s Pepsi Ad: Company Debuts 3-D ‘Now In A Moment’ Commercial (VIDEO) [HuffingtonPost.com]