It seems like just yesterday that we were out in Las Vegas for the inaugural O Music Awards, watching Chiddy Bang break the world record for longest consecutive freestyle rap (and meeting Rebecca Black, natch). Now, we’re getting ready for the third incarnation of this truly unconventional awards show, and we’re excited to announce that this year’s big stunt will involve The Flaming Lips attempting to break Jay-Z‘s Guiness World Records title for Most Live Concerts in 24 Hours In Multiple Cities.
On June 27, VH1 will be streaming live from The Flaming Lips’ tour bus as they roll through the American South — beginning in Memphis and concluding in New Orleans— playing a total of eight concerts along the way. For more information (and a complete list of this year’s nominees), check out the press release below, or visit OMusicAwards.com.
THE FLAMING LIPS TIED FOR MOST NOMINATIONS FOR O MUSIC AWARDS, WILL ATTEMPT TO BREAK JAY-Z’S GUINNESS WORLD RECORDS® TITLE FOR MOST LIVE CONCERTS IN 24 HOURS IN MULTIPLE CITIES DURING WORLD’S FIRST 24-HOUR LIVE STREAM ON JUNE 27
24 HOURS/ 24 AWARDS/ 8 CITIES/ 1 HISTORIC ROAD TRIP
New York, May 23, 2012 – Viacom Music Group, which includes MTV, VH1, CMT and Logo, today announced categories, nominations and open voting for its groundbreaking and Webby Award- winning O Music Awards, www.omusicawards.com, a digitally driven event that celebrates and honors the artists, fans and innovators impacting digital music culture. During the third iteration on June 27th, the O Music Awards will play out through the world’s first 24-hour award show live stream, an event that will unfold via a historic bus ride through the Mississippi Delta, the birthplace of rock ‘n’ roll. Running tandem with the awards, two-time O Music Award nominee and multiple Grammy winners The Flaming Lips will board a tricked-out bus and zigzag across the region in attempt to break Jay-Z’s Guinness World Records® title for the Most Live Concerts In 24 Hours (Multiple Cities) hitting a total of 8 cities — starting in Memphis and ending in New Orleans. Beginning today, fans can vote at OMusicAwards.com in a wide assortment of categories that include Must Follow Artist on Twitter, Best Online Concert Experience, Most Adorable Viral Star, Fan Army FTW, Best Music App and Digital Genius Award. Confirmed sponsors include CapitalOne, Honda, SK Energy and Starbucks® Frappuccino® blended beverages.
“Like when the Sex Pistols did their one and only American tour, the weird mid-south (Memphis to New Orleans), has something very absurd about it when contrasted with radical visionary musicians… Elvis and Jazz were at one time radical, but are now mainstream tourist attractions…,” said Wayne Coyne, lead singer of The Flaming Lips. “I don’t remember if I was asked or if I volunteered… But, I’ve accepted the job of, not DRIVING, but commandeering the Magical Mystery Merry Prankster bus… I’ve accepted the attempt at breaking the world record of performing 8 shows in 24 hours. And I’ve explained to the music freaks at MTV, VH1 and CMT that I am not a host… But, I always liked the way Jerry Lewis would get all sweaty toward the end of his yearly telethon…To play and sing Flaming Lips songs at 8:00 in the morning… Well… I’m open to new experiences…”
The 24 categories selected for this cycle epitomize the current state of digital music culture — acknowledging current trends with new categories like Best Online Concert Experience, Best Protest Song, Most Adorable Viral Star and Best Vintage Revival, mixed in with existing categories, including Fan Army FTW, which pays homage to the boy band resurgence and features nominees like One Direction and The Wanted; Must Follow Artist on Twitter, with nominees spanning pop to punk to hip hop; Digital Genius Award, Best Web Born Artist, Best Music App, and Best Artist with a Cameraphone. Artists leading with two nominations each include The Flaming Lips (Digital Genius Award, Most Extreme Fan Outreach), Nicki Minaj (Too Much Ass to TV, Most Intense Social Spat), Taylor Swift (Fan Army FTW, Most Extreme Fan Outreach), Tanlines (Most Innovative Music Video, Must Follow Artist on Twitter), Adam Lambert (Fan Army FTW, Must Follow Artist on Twitter) and MC Hammer (Best Artist/Digital Entrepreneur, Best Artist with a Cameraphone). Full list of categories and nominees below and here. In the coming weeks, we’ll announce the additional performers, route, venues and more.
The winners will be announced on Wednesday, June 27, during the world’s first live 24-hour moving awards show through the birthplace of rock ‘n’ roll: the Mississippi Delta, an area that’s been home to musical greats like Elvis Presley, Jerry Lee Lewis, Muddy Waters, Carl Perkins, Johnny Cash, Robert Johnson, W.C. Handy, Howlin’ Wolf, Isaac Hayes, Al Green, Justin Timberlake, Alex Chilton and Three 6 Mafia.
But this is no mere road trip down memory lane, it’s a celebration of musical roots and a down and dirty 24-hour live stream where anything can happen. The Flaming Lips will be in a constant state of “go” as cameras follow them on the bus, on the stage and everywhere in between. Along the way, the band will stop in 8 different cities and will play alongside a wide range of artists, meet up with fans and presenters who will dole out awards, and, of course, deal with all the pitfalls and unexpected detours that a multi-state road trip entails – flat tires, stops at musical monuments, and perhaps the occasional music-making hitchhiker. The audience at home can watch it all from any screen and, naturally, interact, influence, and play a part in the voyage as they head toward the final destination.
“The O Music Awards were created to honor what’s happening right now in digital music culture, which is quickly becoming just music culture” said Dermot McCormack, Executive Vice President, Digital, Viacom Music & Logo Group. “Through collaboration with fans, we’ve created some really cool and diverse categories and nominees; an amazing and wondrous world where boy bands stand proudly alongside music legends and obscure web born creations not to mention an app or two thrown in for good measure.”
Past O Music Award winners have included Björk (Digital Genius Award), Kanye West (Best Tweet), Tokio Hotel (Fan Army FTW), Nirvana (Best Vintage Viral Video), Spotify (Most Addictive Social Music Service), Aquarium Drunkard (Best Independent Music Blog), Way Out West (Most Innovative Festival) and CrowdJuke (Best Music Hack).The previous award shows have featured a myriad of performers that span multiple genres, including The Flaming Lips, Robyn and Mumford & Sons; and have been springboards to launch artists including Foster the People, Mac Miller and Alabama Shakes.
Running in tandem with the awards and performances, O Music Awards has successfully made its way into the history books by carving out 3 Guinness World Records. During the inaugural O Music Awards in Las Vegas in April of 2011, rapper Chiddy of Chiddy Bang snagged Guinness World Records titles for the Longest Freestyle Rap and the Longest Marathon Rapping record after rapping for 9 hours, 16 minutes and 22 seconds. For O Music Awards 2, the show took on an even more ambitious goal: Longest Team Dance Marathon. A group of 13 dancers assembled at LA’s famed club The Roxy on Halloween Eve to take on this epic attempt. Twenty-four hours later, all 13 were still standing and seized the record. The effort also raised more than $32,000 to fight bullying, with the money divided equally between The Gay, Lesbian & Straight Education Network (GLSEN), The It Gets Better Project, The Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD) and The Trevor Project.
The O Music Awards are much more than just an awards show. With a news blog, monthly live event series (O Music Awards Unboxed) and more, OMusicAwards.com has become one of the premiere destinations for all things related to digital music innovation both online and off.
[Photo: Getty Images]