Yoann Lemoine, aka Woodkid, is a man of many great talents. You may not know the name yet, but you’ve seen his work in the form of music videos from Katy Perry’s “Teenage Dream” and Lana Del Rey’s “Blue Jeans” to Drake and Rihanna’s “Take Care” and Taylor Swift’s “Back to December.” The French indie musician, graphic designer and music video director released his first EP Iron last year. More recently he directed “Run Boy Run,” which is the video to his new single. And we’re running alright– our finger over the replay button.
It’s an entire black and white video, which makes the cinematography that much more impressive. A young boy runs with tears streaming down his face into another world because the world he’s in “isn’t meant for [him].” Nature and an obscure white building are the only other things in sight until eagles and a monster made of hay suddenly appear. We won’t tell you what happens next because you have to watch the video!
With minimum props Woodkid creates a phenomenal graphic piece of art. We were hypnotized by the beautiful simplicity of a little boy running with a sword with not much else going on. We predict his phone to be ringing off the hook with the biggest stars putting in a bid for his music video direction. At least that’s what we’d do if we were musicians.
Run Boy Run by Woodkid [Devour.com]