Eclectic Mix Of Artists Join The Flaming Lips’ Attempt To Break The Guinness World Record At O Music Awards

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Eclectic Mix of Artists Support The Flaming Lips Attempt to Break Guinness World Record at O Music Awards

There is lots of excitement surrounding the third annual O Music Awards, including VH1 Diva Grace Potter joining forces with The Flaming Lips in their attempt to break Jay-Z’s Guinness World Record title for performing the Most Live Concerts in 24 hours in Multiple Cities. Luckily for The Flaming Lips, Grace Potter & The Nocturnals aren’t the only ones ready to assist with the challenge. An eclectic mix of artists including Gary Clark Jr., Hunter Hayes, GIVERS, Neon Indian, Grimes, New Fumes and more will perform full sets as The Flaming Lips fight to take Jay-Z’s crown. Next Friday VH1 Storytellers: Grace Potter premieres, and we’re ecstatic about potentially getting the back story for some of the songs she may very well may perform while helping break the Guinness World Record for Most Live Concerts In 24 Hours (Multiple Cities). Check out the full press release below.

New York, June 7, 2012 – Viacom Music Group, which includes MTV, VH1, CMT and Logo, today announced the first batch of diverse artists set to join The Flaming Lips in their quest to break the Guinness World Records® title for the Most Live Concerts In 24 Hours (Multiple Cities) during the groundbreaking and Webby Award winning O Music Awards, www.omusicawards.com, a digitally driven event that celebrates and honors the artists, fans and innovators impacting digital music culture. Beginning June 27th, the O Music Awards will play out across all our screens and linear networks in the form of the world’s first 24-hour award show live stream via a historic and hectic bus ride through the Mississippi Delta, the birthplace of rock ‘n’ roll, in which two-time O Music Award nominee and multiple Grammy winners The Flaming Lips will board a vintage tour bus named “Endeavor” and zigzag across the region in an attempt to break the world record currently held by Jay-Z. Along the route and throughout the show, O Music Awards will feature a series of 8 concerts (one in each city) for fans to celebrate and cheer The Flaming Lips on as they attempt to break the record. At each O Music Awards concert, an eclectic mix of artists including Grace Potter & The Nocturnals, Gary Clark Jr., Hunter Hayes, GIVERS, Neon Indian, Grimes, New Fumes and others to be announced will play a full set before The Flaming Lips arrive on the bus to take the stage for a not-to-miss mini-set featuring many surprise collaborations and guests. Tickets go on sale tomorrow and can be purchased through the individual venues listed here. Partial proceeds from the show will be donated to VH1’s Save the Music Foundation. Can’t get a ticket or make the show? No worries. The entire show will be streamed live on OMusicAwards.com and accessible on all platforms including mobile and tablets.

During the 24 hour live stream, 24 awards will be presented to winners. Fans can vote now up until the show via OMusicAwards.com in a wide assortment of categories that include Must Follow Artist on Twitter, Best Online Concert Experience, Most Adorable Viral Star, Fan Army FTW, Best Music App and Digital Genius Award. Nearly 10 million votes have been cast since voting kicked off on May 23rd.

But this is no mere awards show; it’s a celebration of musical roots and a down and dirty, 24-hour live stream where anything can happen. The Flaming Lips will be in a constant state of “go” as cameras follow them on the bus, on the stage and everywhere in between. Along the way, the band will stop in 8 different cities and will play alongside a wide range of artists, meet up with fans and presenters who will dole out awards, and, of course, deal with all the pitfalls and unexpected detours that a multi-state road trip entails – flat tires, stops at musical monuments, and perhaps the occasional music-making special guests and hitchhikers. Almost anyone might show up at any moment. The audience at home can watch it all from any screen and, naturally, interact, influence, and play a part in the voyage as they head toward the final destination.

As a collective endeavor of MTV, VH1, CMT & Logo, O Music Awards were created to spotlight the diversity of music across digital platforms and provide fans a touch point to discover emerging artists and technology trends that span multiple sounds and genres. Past O Music Awards events have served as springboards to launch artists including Foster the People, Mac Miller, Chiddy Bang, Matt & Kim and the Alabama Shakes.

“Since our very first show on Fremont Street in Las Vegas when Matt & Kim appeared inside of a giant cube, O Music Awards have been a platform for fans to discover new artists and bands,” said Rick Krim, Executive VP, Talent & Music Programming Strategy, VH1. “This cycle we’re featuring the most eclectic line-up to date: indie rock, blues and country. With The Flaming Lips driving the ship, we’re looking forward to seeing the lines of these genres blur and swirl into something new and unexpected.”

On June 26, the day before the show kicks off, to overwhelming demand, The Flaming Lips will release THE FLAMING LIPS AND HEADY FWENDS on physical CD and digitally via all digital retailers. THE FLAMING LIPS AND HEADY FWENDS just may be their most adventurous recorded experience to date. The album contains the band’s unique and experimental collaborations with a diverse cross-section of heavy friends from every corner of the musical cosmos, including vocal and musical assistance from such disparate playmates as Yoko Ono, Nick Cave, Bon Iver, Ke$ha and many more. A new track recorded with Aaron Behrens of Ghostland Observatory is exclusive to the CD and digital versions and was not included on the vinyl edition.

Opening up for The Flaming Lips in the individual cities along the route are: Grace Potter & The Nocturnals are an American rock band from Vermont. Formed in 2002 in upstate NY while attending St. Lawrence University, they began their career as an indie band, self-producing their albums and touring extensively across the country, becoming a “must see” band on the music festivals circuit, playing as many as 200 gigs a year. In 2005 they signed with Hollywood Records and since then have released three critically-acclaimed studio albums, encompassing rock, blues, Americana, and alternative rock. Their third, self-titled album (2010) has been a major commercial success. The album debuted at #19 on Billboard’s Top 200 chart while single “Paris Ooh La La hit #1 on iTunes rock charts. They will release their fourth studio album, The Lion The Beast The Beat on June 12 and are currently on a national US tour. USA Today recently proclaimed, “Potter is the best female rock singer in the country right now.”

Gary Clark Jr., Austin based Rock and Soul star has been declared by Rolling Stone “Best Young Gun” in the April 2011, “Best of Rock” issue and ranked his Bright Lights EP number 40 on its list of its top 50 albums of 2011. Gary’s live shows are fast becoming legends in the making with over the top media accolades, declaring Gary as One To Watch in 2012. His growing legion of supporters include: Paul McCartney, Roger Waters, Eric Clapton, Alicia Keys, David Lynch, Keith Richards, Quest Love, and on and on. Look for Gary’s debut album on Warner Bros. Records later this year.

Hunter Hayes is country music singer and songwriter from Breaux Bridge, Louisiana. At 20, Hayes has already accomplished more than many artists do their entire career, including singing “Jambalaya” with Hank Williams Jr. in front of 200,000 people (15 million YouTube views) at the age of four; appearing with Robert Duvall (who gave Hunter his first guitar) in “The Apostle” at the age of six; and playing with Johnny and June Cash, and Charlie Daniels at a BBQ. His self-titled album was released in October of 2011 and has thus far yielded the hits Storm Warning and Wanted.

GIVERS are an indie rock band from Lafayette, Louisiana, whose debut album ‘In Light’ has been featured by the NY Times, Spin Magazine, Stereogum, American Songwriter, NPR and many more. The band is known for their high-energy live show having spent the past year on the road, playing countless shows and festivals thrilling crowds at Coachella, New Orleans Jazz Fest, Hang Out Fest, ACL, Voodoo CMJ, SXSW and more. In 2012, GIVERS won 3 “Best of the Beat Awards”, the local New Orleans music awards, for Best Rock Song, Best Rock Album, and Song of the Year for their infectious hit, “Up, Up, Up.” GIVERS are on tour this summer with upcoming shows at Lollapalooza and NYC’s Central Park Summerstage.

Neon Indian is an indie electronic band from Denton, Texas. The music is composed by Mexican-born Alan Palomo (born July 24, 1988), also known for his work with the band Ghosthustler and as the artist VEGA. The band’s debut, Psychic Chasms, has received many favorable reviews, including the designation of Best New Music and 14th best album of 2009 by Pitchfork Media. The Rolling Stone magazine called Neon Indian one of the hottest new bands of 2010.

With a swooping, baby-voiced singing style, Grimes (the alias of Vancouver native Claire Boucher) crafts a haunting brand of lo-fi dance music that fits stylistically within the goth-electronic umbrella coined “witch house” or “grave wave.” In 2010 she put out two cassettes, Geidi Primes and Halfaxa, which were both made available as free downloads. Darkbloom, a split EP with D’Eon, was released on Arbutus/Hippos in Tanks in 2011. Soon after, Grimes signed to the legendary U.K. label 4AD for the release of 2012′s Visions. Full itinerary below:

June 27 New Fumes & The Flaming Lips Memphis, TN Handy Park
June 27 Gary Clark Jr & The Flaming Lips Clarksdale, MS Ground Zero Blues’ Club
June 27 Grace Potter & The Nocturnals & The Flaming Lips Oxford, MS The Lyric
June 28 Neon Indian & The Flaming Lips Jackson, MS Duling Hall
June 28 Hunter Hayes & The Flaming Lips Hattiesburg, MS Benny’s Boom Boom Room
June 28 TBD & The Flaming Lips Biloxi, MS Hard Rock Casino
June 28 GIVERS & The Flaming Lips Baton Rouge, LA Varsity
June 28 Grimes & The Flaming Lips New Orleans TBD

Confirmed sponsors include Capital One, Honda, SK Energy, State Farm, and Starbucks® Frappuccino® blended beverages.

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