Carly Rae Jepsen Runs the MuchMusic Video Awards 2012

by (@zaragolden)

 

There are no maybes about it, Carly Rae Jepsen owned last night’s MuchMusic Video Awards. Performing early in Canadian music channel’s annual awards show, Jepsen sang her Billboard-topping “Call Me Maybe” from a giant, colorful telephone-shaped swing while wearing a too-cute TopShop dress. After picking up a hefty load of awards —the Video of the Year, the MuchMusic.com Most Watched Video, and the crowd-sourced UR Fave Video of the Year all for her “Call Me Maybe” video— she joined non-Canadian Flo Rida for “Wild Ones,” filling in for the absent You Oughta Know‘s Sia and proving herself more than “Maybe” capable.

Her “Wild Ones” cameo, though, was for many of us the first time hearing her do anything other than “Call Me Maybe.” If she hopes to be celebrated again in years to come, she will soon need to start harnessing some of the excitement around her into something new. Her EP Curiosity has yet to see release in the States, but has been well received in Canada — why not start not start with that, and in front of a hometown crowd?

The All-American Katy Perry showed up with an army of mini-me’s, and pleased with a Crazy Town inspired performance of her new single “Wide Awake.” Decidedly less acrobatic than her Billboard Music Awards performance, Perry’s instead underwent a metamorphosis, shedding a cocoon to reveal a nude-body suit adorned with big, brightly colored butterfly wings. Vocally, she was stronger this time around, we imagine because she was grounded by two feet the whole time. Before leaving, Perry picked up the award International Video Of The Year for “Last Friday Night” and UR Fave International Artist crown.

As for Justin Bieber, he showed up with his baby —baby brother Jaxon, that is— and he earned the International Video of the Year by a Canadian award for “Boyfriend” and was also, of course, named the viewer-voted UR Fave Artist. Bieber then closed the night with performances of “Around The World” and “Boyfriend,” and a (probably unnecessary reminder) that his new album Believe is out tomorrow. As has been the case recently, he seemed to rely heavily on a back-track; but like always, the crowd was loving it anways. Between the success of Bieber and Jepsen, it was probably their manager Scooter Braun who had the best night of all.