So, Slaughterhouse’s “My Life” video is awkwardly weird…at first. There, we said it. Yet even with all of its awkwardness it’s lovable. Sure, instead of a six and a half minute video it could have been four. At the start of the video Joell Ortiz is watching Eminem on Rappers Are Richer Than You, a Lifestyles Of The Rich And Famous-esque program. Since Eminem doesn’t have a verse on the track we probably could have bypassed the wonky show where Em owns 300 Chrysler 300s, and is chills with T-rex dinosaurs as pets in his mansion. But then we wouldn’t have the classic clip of Em dipping his hands in a white bowl while the narrator says, “By bathing in the tears of other rappers.” That alone is worth the two minute Eminem Show intro.
“My Life” is the story of going from nothing to something. There’s a lot of flossin': beaches, women, red carpets and of course private jets. Speaking of jets, Cee Lo Green sings the chorus while piloting said jet through the clouds. When Crooked I transforms the hooptie into a luxury car, that is perhaps the perfect analogy for Slaughterhouse. Struggling and being ignored it to success and recognition. The group–Crooked I, Joel Ortiz, Royce Da 5″9 and Joe Budden–has struggled to break through to mainstream despite being signed to Shady and Interscope. Enjoying the fruits of their labor is to be expected. “I remember praying that my cargoes last/now my car so fast,” raps Joell Ortiz.
Most of all the guys have fun. They lip-sync portions of each others’ verses, they dance, they laugh. Celebrating making it is supposed to feel like the Syndrome directed video looks. Lyrics aside (which they all spit fire!), it’s a perfect visual for the group that has triumphed over industry ups and downs and is back with the July release their second album Welcome to: Our House.