What Lana Del Rey says, she means. As promised LDR enlisted rap newcomer A$AP Rocky to play John F. Kennedy to her Jackie O. An odd pairing at first thought, but not when you think about LDR’s artistry, which is completely unconventional. It’s hard to pin down exactly what the Anthony Mandler directed video’s concept is from the trailer, but it so darn intriguing. JFK (Rocky) is gazing at the stage as he’s surrounded by loud applause when Jackie O (LDR) stares back at him. He blows his cigar smoke and flashes of an American flag whiz by in a split second. This brief sequence of events repeats itself for the entirety of the three minute long clip. What could it all mean?
“Some cool trippy s—, some real 2015 s—“, Rocky said about the video. “People are going to get it in three years, and that’s the whole purpose of it.” Sorry, guys. Looks like we have to wait until 2015 to be in the know. At this point LDR is no stranger to controversy or having songs or videos that aren’t understood. Perhaps her music and perspective isn’t meant to be fully deciphered. At the end of the day LDR is, “just a girl, standing in front of an audience, asking them to love her.”