Will Rita Ora’s “Roc The Life” Prove She’s Not All Hype?

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Rita Ora's new single "Roc The Life"

People hellbent on comparing Rita Ora to her Roc Nation label mate, Rihanna may have a stronger argument with Rita Ora’s third single “Roc The Life.” Here in the office it was noted that “Roc The Life” sounded similar to Rihanna’s “Breakin’ Dishes” from Good Girl Gone Bad. Rita Ora teamed up with hitmaker The Dream to co-write “Roc The Life,” which is a pop tune ode to living the good life. For those that may have no connection to the glamorous life, Ora threw in a more relatable note for those chasing a dream– making it one day. “Maybe one day I’ll live there/Beyond the stars I can see it/Now put your diamonds in the air/You can hate this all you want/But roc is everywhere,” she croons.

The rocker sound with prevalent guitar riffs, rhythmic drums had the recipe for a pumped up high energy feel. Yet Rita’s excitement doesn’t pour through the song. The first two singles released from her upcoming debut album Ora failed to chart well in the U.S. “How We Do” hasn’t peaked beyond its No. 67 spot on the Billboard Hot 100 charts, but it is, however, No. 1 on the Dance/Club charts. This single may not have the hit factor it needs to surpass “How We Do,” which then leads to the common question of today’s artists: Is Rita Ora all hype, or does she have what it takes to become a pop star with longevity?

Rita Ora “Roc The Life” (NEW MUSIC) [Global Grind]

[Photo: Getty Images]

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