Though Rob Thomas and Paul Doucette have been doing this for years now, it’s still not easy. VH1 News caught up with the boys from Matchbox 20 on the set of the video for the first single off of their fourth studio album, North, and Thomas confessed that he still “feels silly” sometimes. “She’s So Mean” is the classic pop-song ode to a guilty-pleasure girl, the kind who invites you to the club than leaves with her friends, who “makes you so blind but you don’t mind.” Like “a drug,” Thomas says. “Everybody’s been in that relationship.”
Not everybody, though, would risk actual third-degree burns for it, like the guys did for their fiery new video. “Psh-sha, forget that, we’re just going to set him right on fire,” Thomas joked of their fire marshal mandated fire retardant gear. “I’m just going to take a Bic to his leg and light him up.” They sure don’t call them matchbox for nothing!
Watch the full interview above, and check out the racy “She’s So Mean” lyric video below. North is out September 4th.