Nicki Minaj, who is not afraid to rep a brand if it will help her empire, vogues hard in this new Adidas commercial. On board specifically to rep Jeremy Scott’s cheeky-as-she Originals line, the spot features Minaj and the designer himself, strutting through the streets of New York in his vibrant puffy jackets. Fly looking people — including Adida’s alums Big Sean and Sky Ferreira — in cool looking cities worldwide meanwhile dance to the Pink Friday: Roman Reloaded bonus track, “Masquerade.”
Of the campaign, Minaj told Rolling Stone that she has been an Adidas fan for “a very long time” and that “‘Masquerade” works well because it is about “feeling inspired to win and to never give up.” Much like, she says, the Olympics. “That’s what it’s really about: giving people hope and you know, that’s what I wanted to convey in song,” she says. We probably won’t be taking gold anytime soon, but we certainly could stop pickup a new puffy coat or two. But would we look so cool as Nicki? That, that’s what we’ll have to hope for.
Minaj and Scott in New York