Rihanna doesn’t represent the wholesome family image? Gasp! It was all good just a year ago for Rihanna’s endorsement deal with skincare company Nivea. A lot can change in 365 days, and Nivea has had a change of heart about the Bajan badgirl representing their brand. Stefan Heidenreich, the new head of Nivea’s parent company Beiersdorf, told the German media Rihanna has been given the pink slip. “The advert starring Rihanna was a no go,” Heidenrich said. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.” We’re guessing rolling a joint on that guy’s head or the incredibly hot vacation bikini shots doesn’t fit Nivea’s trusting image.
If you thought Rihanna had any effs to give, she doesn’t. The “Where Have You Been” singer tweeted a photo of the head of the company with the message, “No caption necessary.” Her witty comebacks are unmatched. Riri has appeared in a number of advertisements for Nivea’s celebration of its 100th anniversary, and the brand sponsored her 2011 tour. It’s Rihanna, people. What could they have possibly expected when choosing her a year ago? She’s always been free about living her rockstar lifestyle. And not that Rihanna really cares, but we wonder if other brands will follow suit. It’s hard out there for a 24-year-old pop star that wants to be about that YOLO (you only live once) life.