Over the last few weeks, Executive Vice President of A&R at Atlantic Records Mike Caren has been making noise about a new Director position open in his department. While news of the Urban/Rhythmic-focused gig spread through re-tweets and industry word-of-mouth, it appears a different role in Atlantic’s A&R department was also up for grabs: Senior Vice President.
Late last night, Atlanta DJ Greg Street of V103 announced over the air that Jeezy was joining forces with Atlantic Records; not added to their artist roster, the Snow Man would instead be considered an addition to their staff, lending his expertise to Mike Caren’s A&R group by landing the role of Senior VP.
We’ve seen this artist-as-executive movie before. Ne-Yo at Motown Records, Jim Jones at Warner Music Group and Koch/eOne, and Jay-Z at the helm of Def Jam, so Young Jeezy at Atlantic shouldn’t be too left field, right? While a formal press comment from Atlantic’s top executives has not yet hit the wire, sources at the label claim that the Jeezy installation was a surprise, not only to the public last night, but internally for staff as well. As of the afternoon today (Thursday, August 9th), no announcements have been made, verbally or via company email.
What kind of impact the Southern rapper can have on a roster that already boasts T.I., Lupe Fiasco, B.o.B, Flo Rida, Plies and Missy Elliott remains to be seen, but will surely play-out as more details emerge to dismiss the chatter of speculation. Perhaps appointed to find the next big rap star below the Mason-Dixon line, this career move could also smooth the transition for Jeezy the artist to potentially jump ship to ink with Atlantic after his contract with Def Jam is up.