We still can’t believe Beastie Boys‘ Adam “MCA” Yauch is gone. He kept his word on never selling out to corporate, though, and even in death he’s honoring that promise. DNA Info reports that MCA’s last will and testament specifically instructed that his image, music and any art he’s created be prohibited from use in advertisement. Considering the number of ads where deceased stars like John Lennon, Kurt Cobain and Louis Armstrong have appeared well past their death, this ban is completely understandable. The rhymes from “Triple Trouble” take on a whole new meaning now. “Cause I’m a specializer, rhyme reviser/Ain’t selling out to advertisers/What you get is what you see/And you won’t see me out there advertising.”
Per Rolling Stone the will reads, “Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.” Reportedly the phrase “or any music or any artistic property created by me” was written in handwriting. It’s unclear what this will mean for the remaining members of the Beastie Boys since MCA’s music is essentially their music too. The group is currently in a battle with Monster energy drink that created a 24 mega mix for a viral campaign. They’re suing Monster Beverage Corp. claiming to have never given the company permission to use to their music. That “MCA” was as real as they come. Staying true to his beliefs until the very end.
[Photo: Getty Images]