Surely you’ve heard by now, but for those who have missed today’s big news: Avril Lavigne and Nickelback frontman Chad Kroeger have gone and gotten engaged. Which, well, “What The Hell”? According to People magazine, the two met last February when they got together to co-write a song for Lavigne’s upcoming fifth studio album. Plenty of relationships have started like this, Avril’s first marriage to Sum 41‘s Deryck Whibley included. But that made sense: the king and queen of mall-punk, united in pop derelictions and eye liner. Avril and Chad’s collaboration — neither nuptial nor musical — we can’t say we saw coming. Together they’ll share an enormous combined audience, and so probably their meeting was destined by the radio gods. But otherwise?
Save for the fact that they are both Canadian and both hugely successful, we have always imagined Avril and Chad anchoring far ends of the Top 40 spectrum, which means that basically anything there-between could come of this collaboration. Nickelback is of course famed for their serious and seriously epic post-grunge hits like “Lullaby,” while Avril will forever in our mind be pining for sk8r bois over sassy pop-punk productions. On her last album, Goodbye Lullaby, Avril showed a more mature side with songs like guitar driven songs like “Everybody Hurts,” and a Nickelback collaboration would push her into deeper and darker territory yet. Nickelback, meanwhile, were caught caffienating in the video for their latest single, “Trying Not To Love You.” How many half-caff mocha soy latte-ccinos do you think Kroeger would need before he could keep up with an uptempo Avril hit like “What The Hell”?
So what’s going to happen? We have no idea. Whibley and Lavigne may have been perfect on paper, but they didn’t last. Maybe Kroeger and Lavigne will enjoy stretching and challenging each other musically, and doing so without ever competing directly. Nickelback diehards and Avril fans: what do you think will come of all this?
And for fun, check out Sum 41’s cover of Nickelback’s “How You Remind Me”