Hey ho up and away Mumford & Sons go! Once just a band we thought You Oughta Know, the banjo swinging boys from London have swayed and stomped their way to international stardom over the past few years, and all with only one album to their name. Just this week the band treated their fans to a second effort, Babel, and already its on track to sell more than 600,000 — enough to give them the biggest debut of the year so far. And not just biggest, the biggest by a huge margin: Babel‘s foretasted first week sales more than double first week sales of Justin Bieber‘s Believe (374,000 records sold), Madonna‘s MDNA (359,000 records sold) and last week’s chart-topper, P!nk‘s Truth About Love (280,000). And they say nobody buys records anymore…
We can’t tell you for certain this happened, but we do have a few sneaking suspicions as to why:
They are good! We’ve been saying all along that their thoughtful but stomping folk rock is something everyone Oughta Know, and it looks like finally we’ve gotten you all to listen.
But really, they are good: They’re first album was a surprise for most, as no one had expected that four lads from London might make an Americana album that could make Americana cool again. And so it took a few beats for them to break stateside, but once they did there was absolutely no stopping them: they won two Grammys in 2010 (Best New Artist and Best Rock Song), Sigh No More went twice Platinum in the US and they became so in demand that they had to drag themselves from the road so that they could record this second album.
Everyone still loves Sigh No More: Sigh No More has racked up more than 2.5 million sales in the U.S. alone, and no thanks to a blockbuster few weeks — they’ve been slowly growing their reputation and following, touring constantly and winning over new fans and audiences as they go.
But they are more than ready for something new: Sigh No More is only 12 songs long, which means we’ve been enthusiastically listening to the same 12 songs by them on repeat since 2010. Time to switch it up a bit, no? And Babel picks up exactly where Sigh No More left off, sounding all the same as good but a little bit bigger and bolder so that it might fill the bigger venues they’re selling out these days.
Dressed for success: Why not? Miss Azealia Banks, for one, seems to be hoping that suspenders are what’s up.