Sure the self-directed black and white visual to The Weeknd‘s “Rolling Stone” is minimalistic. There’s Abel Tesfaye with a woman’s arms wrapped around his neck. And a black backdrop. That’s it. What looks like a camera flash flickers and that sums up the video. The beauty, however, is in the simplicity. With little action on screen it’s easier to focus on the instrumentation of the African drums, the soft guitar strings. His voice resembling the serene sound of a waterfall is enough to carry the three minute clip. Sometimes less really is more.
[Photo: Getty Images]