Jay-Z, making the white truffle more famous after one visit than the white truffle industry themselves can. Italian newspaper La Stampa boasts a curious report today about Jay, who apparently spent his weekend in the mountains of Northern Italy where he enjoyed egg and spinach ravioli, $10,250 worth of the local blend of wine and $15,400 worth of white truffles with his friends. So awed by all the local flavor, the boy from Brooklyn then suited up and went out in search of a truffle of his own, according to NME:
“Jay-Z even ventured into the woods with a local farmer and his dogs to search out the prized truffle.”
As they should, truffle retailers in the region have taken Jay’s visit as an opportunity to sing of their precious fungi’s praise and to speculate about the possibility of a Hov Bump, the likes of which Cristal champagne and middling New York basketball teams teams have enjoyed. According to The Guardian, “Big spenders on white truffles currently include Chinese millionaires and Gulf sheikhs,” but perhaps the Nathans Hot Dog stand at Jay’s brand new Braclays Center might make use for them?