It’s all eyes on will.i.am (and will.i.am 2.0, and will.i.am 3.0, and…) and Britney Spears (and Britney 2.0, and Britney 3.0, and…), bitch, who get multiplied many times over in the glitz-ed out new video for “Scream & Shout,” the latest single off the Black Eyed Peas frontman’s upcoming solo album #willpower. The video giddily indulges will.i.am’s future fetish; and much like his album was named to be tweeted, it was made to be .GIF-ed.
For example, the song’s titular command:
Much of the video is spent with the song’s stars dancing themselves to multiplicity in some sort of sleek and monochromatic club. All eyes on them:
We get some pretty classic vamping and voguing from Brit (and virtual Brit), who looks great but has been auto-tuned almost beyond recognition.
What’s left of the video is dedicated to will.i.am’s futuristic extracurriculars, included among them: his i.am+ iPhone camera add-on, Beats by Dre headphones and a iPad typewriter:
And then of course there is a golden and glitter filled disco ball, which Britney handily destroys: