“OVO that’s major s—, Toronto with me that’s mayor s—.”
Drake is Wayne‘s protege who was Baby‘s protege, which means a rapper learned how to be be a boss and repeat. Baby ran (and runs) Cash Money Records, Wayne eventually branched out with Young Money Cash Money Billionaires and Drake followed suit with his OVO label. The Toronto rapper learned from veterans who created their own labels long before every rap crew in the game had one. According to Billboard, Drake’s OVO (October’s Very Own) has found a home with Warner Bros. The ink hasn’t dried yet, but if all goes as planned and the official announcement is made today, the 26-year-old will soon add CEO to his resume.
Since 2008 Drake’s been riding hard for OVO through name drops in verses and promoting new music on its website. There’s also Drake’s annual Toronto Oktoberfest. He is likely to remain an independent YMCMB artist, which is an imprint of Universal while heading his unknown crew over at WB. Which artists Drizzy Drake will sign is still a mystery. But if he’s anything like his boss he’s already scouted out talent that will one day become bigger than him, following Weezy’s formula to a tee.
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