This new, black-and-white shot video for Emeli Sandé‘s “Clown” is no laughing matter. The Scottish songstress’s sharp vocals are weighted with emotion, because like she recently told a sold-out crowd at the Royal Albert Hall in London, “the lyrics of this song are so important to me. No matter how kind you are to people someone is always looking for a clown and sometimes you can be that clown.” But as the bookers for the London Olympic Opening and Closing Ceremonies, Rihanna and Alicia Keys and we (– Sandé is a former You Oughta Know artist! — will tell you: her talent is not joke.
In the video, she’s walked into a big room and stood in front of a panel of men dressed in World War II era military garb. Someone hands her a pen, telling her she’s “You have a great talent” and “The brightest of futures” and urging her to sign (assuming those men are record execs and this whole thing is a metaphor for the music biz) her career over to them, to “sell out,” so to speak. “I’d be less angry if it was my decision/ And the money was just rolling in/ If I had more than my ambition,” she sings, hesitant to give in. But ultimately the song is about doing what you need to do no matter what people may think of you, and so she signs, and proudly: “I’ll be your clown behind the glass/ Go head and laugh ’cause it’s funny/ I would too, if I saw me.”
Video: Emeli Sande — ‘Clown’ [Rap-Up]