Last year was dominated by celebrities, athletes and even politicians miming the lyrics to an undeniable musical force known as “Call Me Maybe.” The first few spoofs were cute–dare we say entertaining?–but after a while the sheer ubiquity forced us to temporarily break up with Carly Rae Jepsen and her infectious piece of pop perfection. It was for the best! Absence makes the heart grow fonder. Psy‘s “Gangnam Style” stepped in toward the end of 2012, but which act and his or he super duper catchy track will receive the same treatment in the new year?
These trends start with the kids, but often get the biggest boost once celebrities get involved. James Franco made a case for Justin Bieber’s “Boyfriend” last week, which was interesting (as all things Franco tend to be) but covering a song that’s nearly a year old feels like too little too late; there are more important Bieber topics to discuss nowadays. The latest entry vying for most shareable proof of celebrity goofiest comes courtesy of BBC Radio 1 DJ Nick Grimshaw, and features a bevy of British acts giving their best G.O.O.D. Music audition. Oh, God!
Having chatted with just about every musician in Great Britain, “Grimmers” has no problem wrangling an impressive list of celebrity cameos from One Direction to Ellie Goulding, Rita Ora, David Guetta, Conor Maynard and honorary Brit, Nicole Scherzinger for his “Clique” cover.
Non-rappers unexpectedly getting down to hip-hop might be a tired trope as well, but we’ll give this clip bonus points for featuring both an Olympian and beloved television doctor. Is that enough 1D dancing for you, boy band purists?
We’ll have to wait and see whether it will have the same effect that the Bieber, Selena Gomez and Friends clip had on CRJ’s “Call Me Maybe.” Kanye West doesn’t need much help in the promotional department these days (six more months until Babye arrives!) but all publicity is good publicity, right? We’ll also refer to this as the “official” video until ‘Ye, Big Sean and Jay-Z decide to make their own.
UPDATE: Samuel L. Jackson is throwing his hat into the ring, via his take on Taylor Swift’s “We Are Never Ever Getting Back Together.” It’s audio only (tear), but still a delight.