SoundScanner: Mumford Receives Big Grammy Bump, But Can’t Outpace Josh Groban

by (@grahamorama)

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Mumford & Sons got some big love from the Grammy Awards while Josh Groban is setting hearts on fire in the wake of Valentine’s Day. Here’s a look at this week’s Nielsen SoundScan sales figures:

GRAMMYS BOOST MUMFORD: Album of the Year winners Mumford & Sons saw their sophomore set Babel enjoy a big sales spike from Sunday’s Grammy Awards, with the album earning a 50 percent boost from the broadcast, selling 54,000 copies and landing it at No. 4 on this week’s chart. The You Oughta Know alumni’s album Babel has sold 1,737,000 copies to date. Sales of the folkies’ 2009 debut album Sigh No More (No. 39) also climbed this week, with a 37 percent uptick, bringing the album’s total to 2.762 million. Also seeing increases from the Grammys were multiple winners the Black Keys, whose El Camino (No. 29) benefited from a 72 percent sales boost; Best Urban Contemporary Album winner Frank Ocean, whose Channel Orange (No. 46) shot up 140 percent from the week prior (with 492,000 sales to date, the album could go gold next week); and Alabama Shakes, who cashed in from lead singer Brittany Howard‘s appearance in the show’s Levon Helm tribute and watched their debut set Boys & Girls skyrocket 149 percent from last week, bringing their total sales to 396,000. Miguel (No. 58, up 77 percent), Jack White (No. 90, up 72 percent) and Gotye (No. 127, up 124 percent) also saw sizable Grammy bumps. Next week marks the chart’s first full post-Grammys sales frame.

fun. GOES PLATINUM: Maybe now they can afford some capital letters? Best New Artist and Song of the Year winners fun. have even more to celebrate this week, as their album Some Nights (No. 14) jumped up 87 percent from the week prior and crossed the 1-million sales marker, one week shy of its 1-year anniversary. The album has now sold 1.023 million copies, and its three singles (“We Are Young,” “Some Nights” and “Carry On”) have combined to sell nearly 11 million digital copies. “Carry On,” which was performed during the Grammy broadcast (in the middle of an on-stage rainstorm, no less), jumps from No. 74 to No. 28 on this week’s digital songs chart, and has sold 370,000 copies to date.

FALL OUT BOY FALLS BACK IN: When Fall Out Boy announced its surprise return to music last week, they had a single all prepped and ready to go, and fans responded by (temporarily) turning away from their LiveJournals and snatching up 162,000 copies of “My Songs Know What You Did in the Dark (Light Em Up),” enough to give it a No. 3 debut on the Digital Songs Chart (behind Macklemore & Ryan Lewis’ “Thrift Shop” and will.i.am and Britney Spears’ Scream & Shout). It’s a strong debut, but could have been even higher had they let 2 Chainz — who appears in the song’s incendiary video— toss a verse on there. Surely, that’s something they should have discussed over dinner, right?

GROBS GRABS #1: Charmingly self-deprecating classical popster Josh Groban debuts at No. 1 this week with All That Echoes, his sixth studio album and his third chart-topper. The set sold 145,000 copies its first week in stores, less than the 190,000 copies 2010’s Illuminations sold its first week, although that album – released in a busy pre-holiday sales frame – was only able to manage a No. 4 start. Helmed by rock producer Rob Cavallo (Green Day, My Chemical Romance), All That Echoes includes covers of songs by Stevie Wonder (“I Believe (When I Fall in Love it Will Be Forever)”), Glen Hansard (“Falling Slowly”) and Jimmy Webb (“The Moon is a Harsh Mistress”). And the album’s timing was wise, arriving just in time for Valentine’s Day, because nothing goes with roses and chocolates quite like the Grobes.

BIEBER SLIDES: We can’t feel too bad for Justin Bieber —he did host and perform on SNL over the weekend, after all— but while many of his contemporaries were basking in their Grammy glory, he watched his Believe Acoustic set tumble five spots from No. 1 to No. 6 and suffer a crushing 79 percent sales blow on this week’s chart. Coupled with his livestream debacle —that’s bad karma for trying to counterprogram against the Grammys, we reckon— and his cyber dust-up with the Black Keys’ Patrick Carney, it hasn’t been the best few days for Biebs. Oh well, there’s always Spring Breakers to look forward to, right?