On July 4, VH1, MTV, and CMT are bringing you “Music Independence Day,” a celebration of music across all three channels, introducing new artists and giving fans a chance to interact with the musicians they love.
Musicians can bolster their fanbases through our Artist Platform, where they can opt in to be featured on “Music Independence Day,” giving them the chance to be highlighted on our networks and across our digital and mobile platforms. Other artists can push their fans toward their pages and ask for support in the form of “tips,” music purchases, and additional ways. Check out Artist Platforms for VH1, MTV, and CMT.
Make sure to tune in between 6 a.m. and 6 p.m. ET to catch songs from throughout the music world. And stay tuned to VH1 to catch the 2013 Philly 4th Of July Jam, featuring The Roots, Demi Lovato, John Mayer, and more.
Don’t forget to hit us up on Twitter, using the hashtag #MusicIndependenceDay on July 4.
So prepare to fire up that grill and keep it locked to VH1, MTV, and CMT for the ultimate Independence Day playlist!
MTV, CMT AND VH1 TO LET MUSIC RING ON
FIRST EVER “MUSIC INDEPENDENCE DAY” ON JULY 4th
Fans Have the Chance to Connect with and Show Support for Emerging Artists
via MTV/VH1/CMT ‘s Artist Platform
Tweet it – Let the music ring on @MTV, @VH1, @CMT to support artists during #MusicIndependenceDay on July 4
New York, NY/Nashville, TN ( June 12, 2013) — On the day that most Americans are celebrating our country’s independence with barbeque, fireworks, parties and music, MTV, CMT and VH1 for the first time will celebrate “Music Independence Day” on-air by combining forces to showcase artists across all three powerhouse brands. On July 4th, from 6am-6pm (ET/PT) on all three networks, MTV, CMT and VH1 will provide the ultimate party playlist for everyone to revel in, covering all genres like pop, country, hip hop, indie, and electronic dance music, exposing new artists, celebrating the superstars and offering a chance to directly support those who work so hard to play the music we love.
Emerging artists looking to build their base will have the chance to reach millions of new fans on the popular music TV networks, exposing their music to legions of new supporters through the Artist Platform, a music discovery site that powers MTV/CMT/VH1’s music network of 60 million passionate music fans online and 100M homes on-air The Artist Platform lets fans connect with the artists they love and new artists they will love, and gives artists the power to claim or create their own page in a high-traffic environment that offers unparalleled opportunities for exposure on television networks and beyond. To participate in Music Independence Day, artists simply claim or create their page on the Artist Platform (artists.MTV.com, artists.CMT.com or artists.VH1.com), and opt in to “Music Independence Day.” From there, select artists will be considered to have their video and music heard on MTV, CMT and VH1 and featured prominently across digital and mobile platforms. Artists who are not selected will still be part of the day simply by driving their fans to their page via social networks and #MusicIndependenceDay , where they can ask fans to leave tips, purchase music, or show their support however the artist chooses.
Fans can connect with artists they love and discover new favorites. They can watch and listen to artists’ music and stories and check out exclusive performances and interviews and purchase merchandise from your favorite new bands. Like what you hear? Then show your support through buying music or leaving a “tip” through the Artist Platform Tip Jar.
“We want to let fans discover and really love up musicians while help up-and-coming artists build their base right on our front yard,” said Van Toffler, President of Viacom Music Group. “Our musical roots run deep and across many genres and screens.” He added, “’Music Independence Day’ is meant to harness all we have to have offer to play the music, get the music heard and connect musicians with their fans in meaningful new ways.”
MTV, CMT and VH1 will each put their own spin in how the day of music is celebrated on-air. From Hip Hop, to Rock, Country, Pop, Blue Grass, Indie and EDM and more, the music brands will offer a variety of musical line ups to mark the day:
MTV is celebrating the 4th with a block party of music hosted by artists that will feature eclectic genres and themes while spotlighting independent artists that have emerged from Artists.MTV. From themed video hours, to intimate performances, to some of the bigger music moments throughout MTV history, Music Independence Day will be celebrated on MTV in its unique voice. It’s a day when the superstars can reveal who is catching their eye on the horizon and emerging artists will share the spotlight with their musical inspirations.
What’s the fourth of July without barbeque? CMT hosts its annual “BBQ Week,” culminating in the ultimate BBQ playlist on Music Independence Day. Guided by country music’s biggest superstars, CMT will celebrate music without boundaries and showcase the best established, emerging and indie artists across the fringes of country music. From contemporary to bluegrass, roots and everything in between, CMT’s ultimate playlist will include such favorites as The Avett Brothers and Punch Brothers, alongside Luke Bryan and Carrie Underwood. Check out the best in the genre, and watch as CMT reveals breakthrough acts discovered via artists via Artists.CMT
Hosted by “VH1’s Top 20 Video Countdown’s” Jim Shearer, who will be based out of the City of Brotherly Love on July 4th. VH1 not only celebrates a day of music from 6am-6pm, but will feature the 2013 “Philly 4th of July Jam,” from 8pm-11pm, LIVE from Philadelphia featuring performances from The Roots, John Mayer, Jill Scott, Demi Lovato and more. Leading up to the concert, VH1 will play videos and performances from the best summer jams to get everyone in the party mood. In addition, VH1 will premiere a new music interstitial series called STOP/WATCH. On each STOP/WATCH a band or solo artist performs a complete song in sixty seconds flat. It’s a great way for viewers to discover new artists and sample new music on TV, online or on a mobile device.
[Photo Credit: Getty Images]