Yeah, yeah, the Fourth of July is about celebrating our nation’s declared independence from a life of Wills and Kate baby bump watching (wait we still do that). But for VH1, MTV and CMT it will be less about flags and BBQ and all about the debut of our sick new franchise Stop/Watch during our first ever “Music Independence Day” today.
What does that mean for you? Well, 12 non-stop hours of ultimate party videos airing from 6 a.m. – 6 p.m. ET/PT on all three channels for starters. But between all the long form video glory we’re giving you a sneak peek at our new baby Stop/Watch. Watch your favorite acts like Jessie Ware and Hanson tear down one of their hit singles and tear up our studio with a kick-ass, condensed 60-second version. They get creative ya’ll! Don’t believe me? Check for yourself.
Oh, and before you fall too far down the rabbit hole of watching our minute-long performances (it’s addicting), don’t forget to check to see if your own music video aired during our block party! Yup, whether you’re an aspiring Beyoncé or J. Cole, we gave you a shot at having your video aired by claiming or creating a band page on our music discovery site Artist Platform and opting in to “Music Independence Day.”
If you didn’t make the cut, don’t worry. Tell everyone to hit up your new page where they can purchase music you upload and leave tips (as in dollar donations not Rich Dollaz). Ain’t freedom grand? Sorry to steal your thunder this year, fireworks. #MusicIndependenceDay is in full effect.