7. “S&M” by Rihanna (2010)
“When I go out to make something, I kind of go out with the intention to get it banned ,” Riri told MTV News when she learned that her latest video for “S&M” was, indeed, banned in eleven countries and red flagged on YouTube. “Well not to get it banned, but to make something provocative … it’s making an effect and people are having a dialogue about it. So, to me, that’s successful.” If that’s true, Rihanna succeeded beyond her wildest dreams on this clip, which featured a candy-colored view of a whole host of sexual kinks. She even faced a lawsuit from film director David LaChapelle, who claimed that the video ripped off eight of his photographs that had been published in various international magazine publications. The case was settled out of court in 2011.
6. “Wicked Game” by Chris Isaak (1989)
For years whenever this video came on, we assumed it was a Calvin Klein ad and just changed the channel. But it wasn’t until recently that we actually watched the whole thing and realized just exactly why this beach romp got everybody hot and bothered back in the glory days of MTV.