3. “Justify My Love” by Madonna (1990)
The always image-conscious Madge did her very best to cause a scandalous splash with this infamous video, which actually isn’t terribly shocking when you get down the nuts (pun!) and bolts (not pun) of it. Shot in grainy black and white, the video aimed to resembled a ’60s art-house film of Paris, where the scenes were shot in an upscale hotel. But still, the scarcely covered dominatrix made things too hot for MTV, who subsequently banned the video for being overly sexual (and maybe also for not being a very good song). Thus, the track became Madonna’s first “video single”, available for purchase on VHS in plain black packaging meant to resemble, essentially, porn. Sure she achieved higher levels of drama and scandal with “Like A Prayer” a year earlier, but it’s nowhere near as hot as this.
2. “Dirrty” by Christina Aguilera (2002)
Like her former Mickey Mouse Club mate Britney Spears did a year before with “I’m A Slave 4 U,” her 4th album Stripped heralded her move from squeaky clean pop starlet to Xtina: her wild and raunchy alter ego decked out with tattoos, piercings and (most scarily) omber hair. The transition was jarring for some fans, who didn’t know what to make of the David LaChapelle directed video, which he described as ”a post-apocalyptic orgy.” The sex fetishes, mud wrestling, suggestive dance moves, revealing clothing and all-around dirrrrrrrrrrtiness of the video alienated record buyers and networks alike, and the single stalled at Number 48 on Billboard. But on the upside, it did introduce the dance-move known as “the slutdrop” to the world (really).
The video was banned in Thailand due to Thai-language postersoin the set apparently promoting sex tourism (which the director claimed to be unaware of). Many criticized Christina for allowing sex to get in the way of the music, and her new image was widely ridiculed by critics. However, it went on to receive great acclaim on MTV, who proclaimed it the sexiest music video ever made and inducted it into the TRL Hall-Of-Fame.