8. VIDEO: Rihanna (featuring Calvin Harris), “We Found Love”
What “Ray Of Light” was to 1998, “We Found Love” was to 2012. However, the key twist that makes this a memorable video is that director Melina Matsoukas spends just as much time showing the aftereffects of hedonistic behavior and bad romance as she does portraying them as “fun.” In fact, we’re still kind of shocked at how “dark” this video gets, and the grimy places that it shows. History will look back at this video with increasing fondness as the years progress, trust you me.