Which VMA Video Of The Year Winner From The Last 20 Years Is The Most Timeless?

by (@unclegrambo)

12. VIDEO: The Smashing Pumpkins, “Tonight, Tonight”
YEAR: 1996

The Smashing Pumpkins felt like the most important band in the world when they released their mammoth double LP Mellon Collie & The Infinite Sadness back in 1995. With their arena rock chops and ambitious artistic vision, they seemed poised to be the next U2. Little did we know at the time, they spent all of their creative capital on this project and were never able to achieve this level of success again. In particular, the video for “Tonight Tonight” feels timeless and, at the same time, very much of its era.