3. SHE IS MANAGED BY ONE OF THE MOST SUCCESSFUL SVENGALIS IN THE BIZ
Scooter Braun was smart to sign this one. Along with being credited for pulling Justin Bieber out of Canada and off of YouTube, Braun currently manages Ariana, Asher Roth, Cody Simpson, Carly Rae Jepsen, Psy, and the Wanted. If you need further convincing of his pop prowess, he had the sense to snatch up CRJ just as “Call Me Maybe” was about to explode, and signed South Korean act Psy while everyone from famous actors to world leaders was giving the “Gangnam Style” dance a whirl.
Being shepherded by Braun and the Schoolboy family puts Ariana in close proximity with Bieber, his rabid fan base, and their social media powers, for which she’s more than happy to return the favor. Yours Truly includes “Almost Is Never Enough” a cut from the Mortal Instruments: City Of Bone soundtrack, featuring Nathan Sykes of the Wanted (whom she’s rumored to be dating). Romancing another super-cute and commercially viable pop star? Yep, right on target.