So How Much Did Britney’s “Work Bitch” Video Cost, Anyway? Three Music Video Directors Weigh In

by (@unclegrambo)


ESTIMATED BUDGET: $800,000 to $900,000

I think this video actually cost around 800-900k to produce and if I had done it, maybe 300k. Britney exponentially increases costs bc for an artist of her magnitude, you factor in her personal choices for glam as well as for the high end post work required for her image. Here’s my best guess:

Location/ Set Build – desert, pool, stage build, peep show/ strip club, vegas hotel room = 100k
Production Company fees – 150k
Insurance/ Contingency = 50k
Below the line union Crew = 60 people; apx 150k
Car = product placement less 90k
Dancers/ Models = 25k
Choreographer = 15k
DP – 50k
Director = 75k
Colorist = 600/hour; 5k
Technocrane/ camera/ grip/ electric package – 60k
Glam – high end hair & makeup for Britney + for rest of cast – 70k
VFX (sharks, explosions, fire) – 35k
Post – 80k
Accommodations/ Travel/ Catering = 100k (this is Britney so everything first class)

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