It probably doesn’t help matters much that the song’s racy subject matter involves ejaculating on a mink coat, Yeezy’s desire to “f*** (Kim Kardashian) hard on the sink,” and a Christmas wish list request to ask “your bitch for other bitches.” When you combine those not-exactly-friendly-to-your-typical-suburban-housewife lyrics with imagery of a fully clothed Kanye having extremely bouncy motorcycle sex with a topless, even-more-blank-faced-than-usual Kim Kardashian, we’re guessing that more than a few television sets across the United States flipped to HGTV by the time Uncle Charlie Wilson’s magnificent voice sang the chorus.
As for the video itself, we are left with one question: “What gives?” We’re used to bold, provocative videos from Yeezy (think “Flashing Lights,” think “Jesus Walks,” think “BLKKK SKKKN HEAD”), but this treatment seems simultaneously overwrought and underthought. We know that this is Kanye’s “love song” to Kim (and, we think, the entire entity that is Kimye), so not casting your babymama is out of the question. That said, someone should’ve given her more direction than simply “Look blankly and without any trace of passion at the camera, the ceiling, and/or Kanye.” The last time we saw Kim looking this dead-eyed was the Ray J video, for real!
And while we can give a pass to the stock footage of horses galloping in slo-mo in the ocean spray juxtaposed with magic hour shots of the American Southwest, the green-screen work here seems downright amateurish, particularly coming from an auteur-type like ‘Ye who we KNOW can and should do better.
Listen, don’t get it twisted, our opinion is still that Yeezus is an important and incredibly compelling album. The comparisons to 12 Years A Slave are apt in a number of ways that it would take a whole ‘nother essay to explain, but suffice to say that both are powerful ruminations not only on race, but the way our American culture/society operates as a whole. “Bound2″ is one of our favorite tracks on the album, even if we don’t really “get” its place as the closing argument of the Yeezus thesis. It will be a long time before we forget about the artistic merits of Yeezus, but sad to say, it will also be a long time before we forget how atrocious this video for “Bound2″ ended up being.