SoundScanner: Did Lady Gaga’s ARTPOP Top Born This Way?

by (@grahamorama)

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Lady Gaga‘s ARTPOP crashes the chart this week, but doesn’t measure up to her previous sales monster. Elsewhere on this week’s chart, Eminem‘s Marshall Mathers LP 2 continues to sell well while fans learn to cope without new material from Rihanna. That and more in this week’s SoundScanner:

‘ARTPOP’ hits No. 1: Well, ARTPOP is no Born This Way. Lady Gaga’s third album debuts at No. 1 this week but it does so with about 77 percent fewer sales than her last album; ARTPOP sold 258,000 copies its first week in stores, a far cry from the 1.1 million sales Born This Way racked up in 2011. (Born This Way’s sales included copies sold through a 99-cent Amazon.com promotion, but still.) Gaga’s sales also came below recent debuts by fellow pop divas Katy Perry (Prism debuted with 286,000 sales last month) and Miley Cyrus‘ (Bangerz did 270,000). ARTPOP gets a better start than Gaga’s The Fame Monster EP, which sold 174,000 copies its first week in 2009, although that tally has an asterisk: that same week, a bundle which combined sales of The Fame and The Fame Monster sold 151,000, bringing the total of the two versions to 325,000.

Beatles arrive on chart: What did better this week, a collection of more than 60 unreleased Beatles live tracks, or a compilation of songs by Katy Perry, Justin Timberlake and Lana Del Rey that have individually already racked up millions of downloads? Don’t be surprised, but Now That’s What I Call Music! 48 comes in at No. 3 on this week’s chart, selling 114,000 copies, while the Fab Four’s On Air – Live at the BBC Volume 2 starts out at No. 7 with 37,000 sales. Other top 20 debuts come from R&B singer-songwriter Jhene Aiko‘s Sail Out EP (No. 8, 34,000), Kellie Pickler‘s The Woman I Am (No. 19, 16,000) and the Killers‘ greatest hits set Direct Hits (No. 20, 16,000).

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