Bruno Mars may have been the true winner of last night’s Super Bowl, but Bob Dylan wins the award for blowing the most minds. The quintessential rock ‘n’ roll rebel stunned fans by appearing in a commercial for Detroit’s own Chrysler, urging folks to “Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone…We will build your car.” The ad is not the first time that Dylan has appeared in a commercial (check 2004’s Victoria’s Secret spot), or even the first time he’s schilled cars (try 2007’s Chrysler Escalade ad), but most fans still found it pretty surprising. The craziest part? That wasn’t even his only ad of the night! Read on to see 15 of the most shocking rock stars-turned-pitchmen of all time!
15. “I Want You” by Bob Dylan vs. Chobani (2014)
In his second ad of the 2014 Super Bowl, Dylan lent this track from his landmark 1966 Blonde on Blonde album for a bear-filled Chobani yogurt spot. Ehhh, could be worse.
14. “I Wanna Rock ‘n’ Roll All Night” by KISS vs. Old Navy (2011)
The clothiers only got a snippet of the KISS anthem, but the damage was done. We can’t hear it anymore without thinking of a ’70s gameshow host playing air guitar.
13. “Lust For Life” by Iggy Pop vs. Royal Caribbean Cruises
Iggy Pop has been doing more than his fair share of ad work in recent years, including Crystler cars and Swiftcover insurance. But this one for Royal Caribbean is the most offensive. Maybe doing ads is the only way to stay shocking and (therefore) punk rock these days.