The music video aesthetic du jour of the late 90s and early 00s was “futuristic.” In the years surrounding the millennium, everyone seemed to become obsessed with technology and the future, and so much of that obsession played out in the themes, costumes and elaborate sets of music videos. With the Internet finding its way into households as a commonplace new amenity, literally everything was exploding with possibility.
We saw zero gravity music videos, music videos with robots, and a solid level of space-man style outfits. From J.Lo‘s vision of Internet video to the Spice Girls jetting around in a space ship; from Britney Spears dancing on the moon to the Backstreet Boys becoming robotic, everyone was jumping on the future bandwagon.
Now we’re asking: who got it right? There was a lot of far-fetched future speculation in the music videos of the 90s and 00s, but looking back, a lot of material from way back then is hauntingly familiar now. Can anyone say hologram?