In 2011, Gotye uploaded onto Youtube a clip of his landmark song “Somebody I used to Know.” To date the song has 491,690,565 views! Two years later “Somebody I used to Know” snatched the Grammy Award for Record of the Year.
3. Macklemore and Ryan Lewis
The hip hop duo gained their fandom by posting music videos and songs onto social media sites like Myspace, Facebook, and YouTube. In the fall of 2012 when their self-produced indie album The Heist hit stores, their die-hard fans made The Heist a number one selling album in 2013.
2. Katy Perry
Perry spent the early years of her career trying to find her image, jumping through labels and musical genres. It wasn’t until the song “Ur So Gay” gained popularity on YouTube that she and the world knew Perry was destined to be a popstar. The song was posted online as a teaser for her pop debut album One of The Boys.