While most 14 year-olds are concerned with everyday things like getting good grades and surviving the wretchedness that is puberty, teen songstress Rebecca Black has spent the better part of this year absorbing heavy artillery fire on the frontlines of the social media war. After her supremely catchy (or, depending on your opinion, totally annoying) song “Friday” launched into the viral stratosphere back in March, an army of haters mobilized to take shots at her from every corner of the Internet; just google “rebecca black friday worst song ever” and 222,000 results pop up. A tsunami of negative feedback this immense would cause many full-grown adults, let alone a 14 year-old girl, to change their name and skip town. When you add in the fact that her relations with the company that she partnered with on “Friday,” Ark Entertainment, soured to the point that they found themselves a Hermione Granger lookalike to replace her, no one would’ve said a word edgewise had Rebecca Black chosen to drop out of the limelight forever and press the “reset” button on her life.
Instead, Rebecca Black released “My Moment,” which is pretty much the Millenial equivalent of the old playground rhyme “Sticks and stones may break my bones / But words will never hurt me.” In the parlance of our times, the song “is what it is”; however, the video treatment is problematic in the way it depicts a group of adults whose only concern seems to be how to most efficiently monetize the phenomenon that is Rebecca Black.