2011 Video Music Awards

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Shearer’s Spotlight: Hoping Against Hope That These Things Don’t Happen At The 2011 VMAs

Each Friday here on the VH1 Blog, our VH1 Top 20 Video Countdown host Jim Shearer (@jimshearer on Twitter) will be sharing his Shearer?s Spotlight with us. Be sure to tune into the Top 20 Countdown tomorrow morning when it airs on VH1 at 9 a.m. ET/PT.

No lie, I haven?t missed a live viewing of the MTV Video Music Awards in 21 years. In college, when our dormitory only carried three television stations, I even managed to squat out the TV-set in student union for four consecutive years.

As someone who takes their VMA?s very seriously, here are three things I?m hoping will not happen this Sunday night:

1) We Don?t Lose Power in NYC
Not only am I missing two of my favorite shows for the VMA?s this Sunday night?Curb Your Enthusiasm and Breaking Bad?but I?m hoping to keep my VMA streak intact by actually getting to watch them live. If Hurricane Irene hits NYC hard on Sunday, electricity may be at a minimum, which would even negate a DVR viewing of the VMA?s. Yes, MTV will re-air the show, but I want to see it before it?s edited down into a TV-friendly, two-hour chunk.

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Fight Night: Top Ten VMA Beefs

The Video Music Awards are a celebration of the best music video work that musicians and technical personnel have to offer. They’re also a live event attended by more than a few outsized personalities, all interacting with each other in close proximity. Part of what makes the event so exciting to us is the tension that proximity creates. Sometimes, though, it boils over past professional rivalry into personal beef.

With that in mind, here is a look back at the ten most memorable VMA fights. Will anyone get into it this year? (Pitbull and Lindsay Lohan?) We’ll be tuning in to MTV on Sunday at 9 p.m. to find out.

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[Images: Getty Images]

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MTV Premieres “Stripped Down” Lady Gaga VMA Promos

The high-concept promo for the 2011 Video Music Awards’ Britney Spears tribute (which may be teasing a performance by Janet Jackson) has company: a titillating series of promos for Lady Gaga‘s upcoming VMA performance (just announced yesterday). The black-and-white spots are a striking contrast against both the clue-filled symbology of the Britney promo and the captivating grotesquerie of Lady Gaga’s videos (most recently “Yoü And I”)?that is, unless it’s a hint itself, at the Amy Winehouse tribute that is said to be in the works.

In one of the spots, Gaga removes her bra on-camera as she recasts “Yoü And I” in a lounge-jazz mold, not unlike the Sinatra-fied renditions of Pearl Jam‘s “Jeremy” and Cypress Hill‘s “Insane In The Brain” that Toby Huss (“Artie, The Strongest Man In The World” on The Adventures Of Pete And Pete) turned out for 1994′s “MTV Keeps You Plugged In” ad campaign (not to mention his medley, in the same style, of the Best Song From A Movie nominees, at the 1994 VMAs).
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by (@unclegrambo)

Is Katy Perry Bigger Than Lady Gaga? According To The 2011 VMA Nominations, The Answer Is Yes

Despite selling more than a million copies during its first week of release, Lady Gaga‘s Born This Way is being whispered about in many industry circles as both a creative and commercial disappointment. Some have even bandied around the theory that the record is suffering because the videos for the Born This Way singles thus far (“Born This Way,” “Judas” and “The Edge Of Glory”) haven’t scaled the same heights as her previous videos, like 2010′s Video Music Award winner for Video Of The year “Bad Romance.” And if the nominations for the 2011 VMAs are any indication, this theory may not be far off.

Four other artists (Katy Perry, Adele, Kanye West, and Bruno Mars) racked up more VMA nominations this year than the Mother Monster. Katy led the way with nine total nominations (including Video Of The Year and Best Female Video), followed by Adele with seven, Kanye with six and Bruno with four.

Gaga, too, must be feeling the pressure; how else to explain the recent media blitz of the last few days? As the summer progresses, no doubt more theories will emerge as to why Gaga didn’t (an idea that our own Nick Minichino touched on recently in his essay, “Ten Years Of The Strokes And The White Stripes, And The Question Of What’s Next”). But for now, we’ll leave the Gaga analysis alone, and instead share with you the complete list of nominations for the 2011 MTV Video Music Awards, which will air live on Sunday, August 28 at 9 p.m. ET/PT.

VIDEO OF THE YEAR
Adele – “Rolling in the Deep”
Katy Perry – “Firework”
Beastie Boys – “Make Some Noise”
Tyler the Creator – “Yonkers”
Bruno Mars – “Grenade”

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