Gavin DeGraw took us behind the scenes on the set for his new video for “Sweeter”. On set, Gavin told us that the video is about a girl being “Under-appreciated by her man. She decides she’s going to get out of the place and grab me on her way out.” With a cheeky grin on his face, he adds, “And I’m a guy, so I’m going to go along with this!”
Talking about his work, Gavin is upbeat, except for when it comes to the 4am wake up calls; “I thought I was just going to be writing songs and playing at The Garden. And we all just started laughing cos that’s not the music world… I love what I do, but an early morning like this, that’s work!” Although it doesn’t all sound so bad, with Gavin talking about the casting process, “You get to look online at beautiful women and say ‘Oh i want that one? Can i get that one?’… I get to be in a room with that person and feel like she likes me!” Sounds like a dream come true! Watch this space for the full video, coming soon.
Part of what we love about Adam Lambert is that he’s always so willing to share — himself, that is. Now he’s taking fans backstage on the set of the video for his new single “Better Than I Know Myself,” giving a deliciously enticing sneak peek at the cinematic set. Speaking candidly, Lambert reveals, “I definitely wanted to take a more hands on role in the video concept and the whole process,” and we’re excited to see the visual as it translates from Adam’s imagination onto the screen. He goes on to say “I think what [director Ray Kay and I] came up with was a nice twist on the song “Better Than I Know Myself”. I think when viewers see the video they’ll look at the lyrics a little bit differently than may have first considered them.”
A twist! Should we start calling our Glambert A.L. Shyamalan instead? What could this twist be? Will boyfriend Sauli Koskinen perhaps make an appearance? Will Adam actually be a ghost? Or a vampire? Are we getting a bit carried away? The full video for “Better Than I Know Myself” will be released on Monday, so we’ll find out then. In the meantime, this is definitely a unique instance where the weekend simply cannot go fast enough!