Fireside fondue, Buzz Lightyear cosplay, and mad disposable income: These are three things that you would be privy to if you agreed to let the barely legal Justin Bieber be your boyfriend. How do we know this? He tells us all of these things in song in his brand new single “Boyfriend”, which dropped at midnight last night. It’s a decidedly more adult Bieber that we’re hearing this time around; gone is the pip-squeaky, soaring upper register voice that bazillions of tweens went B-A-N-A-N-A-S for when My World hit the scene a few years back — he now raps (yes, raps!) in a voice that is leagues huskier than his fans are used to, but don’t get it twisted, it’s not like he’s morphed into Joe Cocker territory. (It should be noted that Biebs does go full falsetto in portions of the song’s chorus.)
So, will this song be a hit? Um, DUH. The song was produced by Mike Posner —which accounts for the song’s Timberlakeian charms— and sounds a bit like The Ying Yang Twins “Wait (The Whisper Song)” if it were imbued with the acoustic guitar flourishes of JT’s “Like I Love You.” Even more promising is the fact that the lyrical subject matter is something that will, as they say in politics, play to his base. We asked eons ago if Mike Posner was going to be the new Justin Timberlake, but it now appears that Biebs is gunning for that crown. We’re pretty sure that Posner isn’t sweating it, though, as he’ll be cashing some The-Dream sized paychecks for co-writing this one with The Biebs, which makes it a win/win for everyone.
Boyfriend Available Now [JustinBieberMusic.com]