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Frank Ocean’s Channel Orange Won’t Be Sold At Target, Def Jam Says Early Release Was ‘Always Part Of The Plan’

Def Jam Says It Wasll All A Part Of the Plan, Target Refuses To Sell His Album

Frank Ocean is winning! Following the buzz around his sexuality Ocean decided to use his own website to address the rumors once and for all. Days after revealing he’d fell in love with a man at 19, Ocean shocked everyone by releasing the digital version of his debut album Channel Orange a week early. The Internet went bananas quickly making it the No. 1 album on iTunes a couple of hours after its release. While we were busy indulging in the Stevie Wonder-esque voice over eloquent songwriting in Channel Orange, speculations were made regarding if Ocean’s early release was due to the massive support he received in opening up about his sexuality. ‘Was it a publicity stunt?’ was a common question tossed around like rice thrown at weddings. According to EW.com, Def Jam claims the early release was “all part of Channel Orange‘s unusual marketing strategy.” A marketing strategy that worked, might we add. Read more…