Looks like it’s going to be a Cruel Summer, and then straight back to work for Kanye West! Speaking with MTV News, Def Jam VP and long time Kanye collaborator No I.D. let slip that he has been working with Kanye on a new solo project that is slated to follow-up the G.O.O.D. crew project. “It’s what you expect and everything you don’t expect,” he teased, reminding also that Kanye “hasn’t missed yet.” Besides greatness, though, what exactly do we expect?
Of course, every breathe Kanye starts a rumor. Based on a few of the things we know, and a few of the things we have heard, a few things you might considered when deciding what to expect of this sixth studio album:
If you haven’t heard about Kanye West‘s Twitter rant then you’ve obviously been living under a rock for the past 24 hours, which, come to think of it, can’t be good for your posture, so you should just stop living there and live in a proper house instead. The short of it is that Kanye West Tweeted 86 times over 3 hours; you can read the long of it here (i.e. all Kanye’s Tweets in chronological order). Being the smart ass that he is, Jimmy Kimmel went ahead and made a hilarious fake commercial for the company Kanye Tweeted about starting, named DONDA, after his later mother.
Of the company, Kanye Tweeted, “I have started a new company and I’m so excited about the name it’s got the best name ever of all companies of all time!!! The name of the company is DONDA. DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas.” Using Tweets like this from Kanye’s rant along with several other Kanye Twitter gems, the faux-advert is particularly hilarious, and will give you the Friday afternoon giggle you’ve been looking for.