hologram

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The Return of Elvis Presley In Hologram Form

Elvis Presley Hologram In the Works

Thanks to Dr. Dre’s resurrection of Tupac at Coachella, the popularity of holograms of deceased artists is only going to continue to grow. CNN’s Marquee Blog reports the Elvis Presley hologram is on its way. It’s the return of Elvis, y’all. And his resurgence isn’t exclusive to performances only. According to CORE Media Group, which has partnered with Digital Domain Media Group (the same company that created the Tupac hologram), Elvis’ image will be used for “a range of entertainment projects – from shows and appearances to film, TV and multi-platform productions throughout the world,” according to a released statement. Can we say cha-ching? Read more…

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Who’s Getting Paid from Tupac’s Hologram Resurrection?

Tupac’s resurrection in the form of a hologram at Coachella this past weekend has everyone talking. Except, that is, the man who birthed the idea.

Dr. Dre’s idea to resurrect Tupac with hologram technology was brought to fruition with the help of Digital Domain Media Group Inc., the Wall Street Journal reports. They’re the same media company that created the digital version of Brad Pitt in The Curious Case of Benjamin Button. However, there are still a few unanswered questions about the ramifications of technology like this: Who financially gains from the Coachella performance of Tupac? (TMZ reports that Dre made a contribution, blessed by Tupac’s mom Afeni Shakur, to The Tupac Amaru Shakur Foundation for the rights to use his image). And how much money was dished out to make it all happen? (Reportedly, it could cost anywhere from $100,000-$400,000.) Dre isn’t saying, but maybe there’s a reason: Could it be that he doesn’t want to let the cat entirely out of the bag until after he performs at Coachella again this weekend as a means of trying to maintain the suspension of disbelief? Either way, we can’t wait to see what HoloPac performs this weekend. “California Love,” anyone?

The Businesses That Brought Tupac Back to Life [WSJ]

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