As the world gets more and more connected digitally, it’s no wonder that an increasing number of burgeoning artists are creating followings online. But who’s been able to hit paydirt by going the digital route?
Beliebers. Bieber Fever. #StayStrongForJustin. It’s hard to think about our current, crazy pop culture landscape without mention of the 18-year-old, saggy pants-wearing Canadian who not only fuels our rumor mill but lands coveted entertainment gigs. But no too long ago, there was a time when Justin Bieber was just a boy with a guitar, standing in front of a camera, asking us to love him. Today marks the six-year anniversary of Bieber on YouTube, the place where he first adopted the pseudonym of kidrauhl and changed the way aspiring acts market their talents forever. To celebrate–and once again self-promote–the Bieb is pimping a new acoustic take on one of his personal favorites (“Take You”) from last year’s Believe.