“Murda bizness”

by

Is Iggy Azalea Rising To The Top Or A Fad Of The Moment?

There’s been a great deal of incessant chatter about rap newcomer Iggy Azalea. While some question the 21-year-old Australian rapper’s authenticity, others know all the words to her latest single “Murda Bizness.” Iggy first made a few splashes on the Internet after the release of her video “Pu$$y.” To date, “Pu$$y” has over 835,000 YouTube visits. In September 2011 Ignorant Art dropped as her first official mixtape. “My World” directed by Alex/2Tone was the next video released that garnered Iggy the much needed attention to get the ball rolling on her career. Her high fashion look and undetectable accent was captivating. People wanted to know who the latest white female rapper to hit scene was. She wasn’t anything like Kreayshawn. Her southern influence, apparent in her sound, set her apart from the competition–if there ever was any. People quickly wondered if she had the chops to break through the genre dominated by black males.

This year, Iggy’s career hit big. In January, she was signed to Interscope Records by none other than Jimmy Iovine himself. According to Iggy, she restructured her deal so she could sign with Grand Hustle, T.I.’s label, having the best of both worlds. In April, XXL featured her on their Freshman Class list. With a nod from the self-proclaimed King of the South, coupled with XXL’s stamp of approval, Iggy seems to be on her way to a skyrocketing career. But what about longevity? Does she have what it takes to weather the ever-evolving world of hip-hop?

Read more…