As the world gets more and more connected digitally, it’s no wonder that an increasing number of burgeoning artists are creating followings online. But who’s been able to hit paydirt by going the digital route?
Myspace? What could possibly done to make Myspace cool again? Brothers Chris and Tim Vanderhook (Myspace’s COO and CEO, respectively) have taken on that challenge, alongside creative partner Justin Timberlake, and they may just have succeeded. I took the sleek, new social media site for a test drive yesterday, along with some other journalists at a Beverly Hills hotel. I went into it with zero expectations – I long ago deleted my Myspace account in favor of Tumblr/Twitter/Instagram and an on-again off-again relationship with Facebook. But the Myspace team has reinvented the site as a place for music artists (and eventually artists of all platforms) and lovers to connect, share and curate. Visually it’s absolutely gorgeous, like a sleek, exclusive boutique hotel filled with unnaturally attractive people. Still, it’s not without its kinks – the horizontal scroll takes a bit to get used to, and navigating the site is not entirely intuitive. But it’s got a ton of promise, and there’s not a picture of Tom in sight. Here are 5 more things that might surprise you about the site.
Yesterday we had one of those cool days that makes our job extra awesome. We were invited to a Beverly Hills hotel to try out the new Myspace with a handful of other music, entertainment and tech journalists. We then sat down with CEO Tim Vanderhook, COO Chris Vanderhook (yes, they’re bros) and VIP/Myspace dude Justin Timberlake and quizzed them on the rebirth of 1996′s most popular social media site.
We’ll have a more in-depth review of the new Myspace later today (which is shiny and new and surprisingly, quite cool and fun to use), but first, some interesting moments from Justin, who spoke passionately about what he believes the site can offer to artists across a multitude of platforms. He also sorta addressed that “When is he gonna put out new music?!” question that’s been on everyone’s lips for the past five years.